Our Method

Lubin Lawrence Inc. designed the proprietary Experience Driven © Design Method to delve deeper into consumers’ emotional motivations and glean richer insights regarding their aspirational and desired brand experiences. Our Experience Driven © Design Method uses a “ladders-down” approach, linking universal fundamental human values to brand specific advantages.

Our interdisciplinary approach draws on a variety of fields, including evolutionary biology, psychology, philosophy, neuroscience, and mythology. As a result, LLI is able to get beyond the trends of today and uncover the timeless human narratives that resonate most powerfully with consumers. We have helped companies define their brand essence, innovate new products, adapt to organizational changes, and develop effective communication strategies.