Despite increased focus on website design and an ever-growing number of services that make building websites easier than ever, businesses frequently overlook the key element required to build a successful website: the customer’s journey.
Within the next two years, customer experience will be the single most important factor that buyers consider in their decision-making process, ahead of both price and product. But traditional customer journey mapping isn’t keeping up.
The boom of intelligent personal assistants has redefined the future of marketing by fundamentally transforming the customer journey experience. How can companies keep up?