Future-Focused Growth Strategies
Lubin Lawrence builds future-focused growth strategies that drive growth and create product differentiation. We've worked across industries with big and small companies alike and across the world. Our services span every touch point, from brand creation to digital marketing. Learn how we can help you.
The Hero’s Journey: Building Extraordinary Brands
Larry Lubin, Co-Founder and President, sits down with Tony Magee, Founder of Lagunitas Brewing, to discuss The Hero’s Journey and how it can be used to build extraordinary brands. Tony created Lagunitas, an extraordinary brand, using The Hero’s Journey as his guide. Lagunitas is the subject of a 2017 Harvard Business School case. Lubin Lawrence has worked for Lagunitas to understand the essence of the Lagunitas brand.
Read more of our interview with Tony here.