Your ad can only use four words or one tiny picture? Not a problem. Using your Brand Platform and an understanding of the Fundamental Human Values that drive your prime targets, we identify which key words and images must appear in your ads and other digital materials, such as videos or social media posts, to make them the most effective. By determining the best way to segment prime consumers as well as the most powerful content to motivate them, we can make a your digital materials the strongest they can be.
Our research builds Executional Guidelines that demonstrate verbal and visual do's and don't's. Using these guidelines, we're able to build short content and copy that can be tested in research or in the marketplace. With deeper insights into the verbal and visual triggers for emotional drivers that get your prime targets to purchase, you're able to build ads with higher conversion rates.