Pampers revolutionized the baby care industry with its invention of the disposal diaper – a product that promised to "Keep Baby Drier”. But in the absence of new and meaningful innovations, Pampers’ “dryness” strategy was incapable of growing or even sustaining the franchise.
In 2001, Godiva faced a steep decline in sales. Lubin Lawrence drove growth by revitalizing the brand across all touch points, from the creation of the "Passion" strategy to a transformed customer experience.
Kroger, a leading grocery retailer with thousands of stores, top market share, and record-breaking sales, saw an opportunity to increase their success by elevating their own store brand into one that drove customer preference and loyalty.