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Supporting Your Baby's Healthy Growth

Pampers revolutionized the baby care industry with its invention of the disposal diaper – a product that promised to "Keep Baby Drier”. But in the absence of new and meaningful innovations, Pampers’ “dryness” strategy was incapable of growing or even sustaining the franchise.

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Rejuvenating a Legend

 

In 2001, Godiva faced a steep decline in sales. Lubin Lawrence drove growth by revitalizing the brand across all touch points, from the creation of the "Passion" strategy to a transformed customer experience.

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Creating the Unstoppable Strategy

Disney had experienced great success with the Disney Channel, a family-friendly entertainment option that proved extremely popular with girls. Could that success be replicated with boys?

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Searching for Connections

Lagunitas was the laidback, quirky and lovable young brother of the beer industry. How could Lagunitas establish a leading position nationally, without compromising its authenticity?

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Eat. Laugh. Love.

Kroger, a leading grocery retailer with thousands of stores, top market share, and record-breaking sales,  saw an opportunity to increase their success by elevating their own store brand into one that drove customer preference and loyalty.