Supporting Your Baby's Healthy Growth

Pampers revolutionized the baby care industry with its invention of the disposal diaper – a product that promised to "Keep Baby Drier”. But in the absence of new and meaningful innovations, Pampers’ “dryness” strategy was incapable of growing or even sustaining the franchise.


Rejuvenating a Legend


In 2001, Godiva faced a steep decline in sales. Lubin Lawrence drove growth by revitalizing the brand across all touch points, from the creation of the "Passion" strategy to a transformed customer experience.


Creating the Unstoppable Strategy

Disney had experienced great success with the Disney Channel, a family-friendly entertainment option that proved extremely popular with girls. Could that success be replicated with boys?


Searching for Connections

Lagunitas was the laidback, quirky and lovable young brother of the beer industry. How could Lagunitas establish a leading position nationally, without compromising its authenticity?


Eat. Laugh. Love.

Kroger, a leading grocery retailer with thousands of stores, top market share, and record-breaking sales,  saw an opportunity to increase their success by elevating their own store brand into one that drove customer preference and loyalty.