Lubin Lawrence's Experience-Driven Design© Method utilizes a "ladders down" approach to building a Brand Platform. Our Platform works because it identifies the Fundamental Human Values that drive your prime target and their desired customer experiences, showing how you can deliver against that ideal. Your Brand Platform can be used at every point of the business, from branding to customer experience to product innovation.
Our Brand Platforms are developed through qualitative and quantitative research using our Experience-Driven© Design Method. In-Depth Interviews (IDIs) and focus groups are moderated by our own trained team members. In non-English speaking locations, we train moderators using a pilot group and a prepared leader's guide