Brand Creation


We work with start-ups and businesses of all sizes to build their brand. Using our Experience-Driven Design© method and our understanding of the Fundamental Human Values that drive their desired consumers, we identify your target's desired experience and the unique advantages your company can offer. Using these same insights, we then work with your team and digital partners to create brand elements. With a new logo, copy, concepts, colors, and key words and images in hand, we create an overall brand story that can then be tested in front of prime targets to build the final brand.



Lubin Lawrence's unique Experience-Driven Design© Method works by identifying the emotional drivers that motivate consumers to purchase. These insights can inform your entire company and brand strategy, from the products and experience you offer to the basic brand elements, to create a competitive advantage and product differentiation.