About Us

Barbara and Larry co-founded LLI in 1990. The firm’s mission is to help clients create enduring opportunities for growth.

LLI’s Experience-Driven Design ¬© Method effectively reinvented the way ideas are developed. The method “ladders” down from target’s Fundamental Human Values. Imagery reveals target’s unarticulated needs, their aspirations to change their lives for the better.

Larry Lubin

Co-Founder and President

Co-Founder and President

Larry holds a BA from Harvard College in History. He is married and has three children.

Barbara Lawrence

Co-Founder and Managing Partner

Co-Founder and Managing Partner

Barbara holds an MBA from The Wharton School in Marketing and Finance, and a BA from Case Western Reserve University in Psychology. She is married and has two children.

What We Do



Implementation Guidance

Where We Fit

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