About Us

Larry Lubin and Barbara Lawrence co-founded Lubin Lawrence Inc., a marketing consulting firm, in 1990. Over the past 20+ years, Barbara and Larry’s collective strategy development experience has covered a wide range of consumer and business markets -- with particular focus on creating corporate business strategies that accelerate growth. Core competencies include global branding, core franchise revitalization, acquisition strategy, and new business development. 

Our Partners

Larry Lubin, Co-Founder and President


Following his graduation from Harvard College with a BA in History, Larry began his career at Grey Advertising where he supervised the P&G business (packaged soaps and paper). He later moved to Ketchum, where he held the position of Executive Vice President and General Manager, serving a diversified base of clients. As Co-Founder and President of Lubin Lawrence, Inc., Larry has managed 100+ consulting engagements over the last 20+ years. His strategy development experience covers a wide range of Fortune 100 companies including: The Walt Disney Company & P&G, PepsiCo and Lagunitas. Larry is married and has three children.


Barbara Lawrence, Co-Founder and Managing Partner


Barbara holds an MBA from Wharton in marketing and finance and a BA from Case Western Reserve, Magna Cum Laude. Before co-founding LLI in 1990, she worked in marketing at Kraft Foods, later switching to focus on strategy in the consulting field. As LLI’s Managing Partner, Barbara is responsible for the firm’s general management, business development, as well as client engagement supervision. Her client relationships span a diverse array of sectors including: healthcare, CPG, financial services, retailing, and entertainment. Barbara is married and has two children.