Barbara Lawrence, Co-Founder and Managing Partner
Barbara holds an MBA from Wharton in marketing and finance and a BA from Case Western Reserve, Magna Cum Laude. Before co-founding LLI in 1990, she worked in marketing at Kraft Foods, later switching to focus on strategy in the consulting field. As LLI’s Managing Partner, Barbara is responsible for the firm’s general management, business development, as well as client engagement supervision. Her client relationships span a diverse array of sectors including: healthcare, CPG, financial services, retailing, and entertainment. Barbara is married and has two children.