Future-Focused Growth Strategies

Lubin Lawrence builds future-focused growth strategies that drive growth and create product differentiation. Our services span every touch point, from brand creation to product innovation to digital marketing. Learn how we can help you.

We work with businesses of all sizes and at every stage across the world. Our work is unique for each business to fit your needs.


Supporting Your Baby's Healthy Growth

Pampers revolutionized the baby care industry with its invention of the disposal diaper – a product that promised to "Keep Baby Drier”. But in the absence of new and meaningful innovations, Pampers’ “dryness” strategy was incapable of growing or even sustaining the franchise.


Eat. Laugh. Love.

Kroger, a leading grocery retailer with thousands of stores, top market share, and record-breaking sales, saw an opportunity to increase their success by elevating their own store brand into one that drove customer preference and loyalty.



Read more.


The Hero’s Journey: Building Extraordinary Brands

Larry Lubin, Co-Founder and President, sits down with Tony Magee, Founder of Lagunitas Brewing, to discuss The Hero’s Journey and how it can be used to build extraordinary brands. Tony created Lagunitas, an extraordinary brand, using The Hero’s Journey as his guide. Lagunitas is the subject of a 2017 Harvard Business School case. Lubin Lawrence has worked for Lagunitas to understand the essence of the Lagunitas brand.

Read more of our interview with Tony here.