Future-Focused Growth Strategies
Lubin Lawrence Inc. (LLI) builds future-focused growth strategies that drive growth and create sustainable product / service differentiation.
LLI's offerings span a broad range of services: from brand creation, to product innovation, digital marketing and more.
We work with businesses of all sizes, at every stage of growth, worldwide.
Our work plans are uniquely designed to fit the needs of your business.
Why Do Values-Based Brands Enjoy Enduring Growth?
They are linked to the Fundamental Human Values that give our lives meaning
Values operate above culture, category and country of origin
They win at the category's entry point and honor the target, which elevates their self-esteem which is key to motivation
Values based strategies tell emotionally engaging stories that operate above and beyond the products and services offered
OUR WORK IN ACTION
Case Studies
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Supporting Your Baby's Healthy Growth
Pampers revolutionized the baby care industry with its invention of the disposal diaper – a product that promised to "Keep Baby Drier”. But in the absence of new and meaningful innovations, Pampers’ “dryness” strategy was incapable of growing or even sustaining the franchise.
Eat. Laugh. Love.
Kroger, a leading grocery retailer with thousands of stores, top market share, and record-breaking sales, saw an opportunity to increase their success by elevating their own store brand into one that drove customer preference and loyalty.
Insights
The Hero’s Journey: Building Extraordinary Brands
Larry Lubin, Co-Founder and President, sits down with Tony Magee, Founder of Lagunitas Brewing, to discuss The Hero’s Journey and how it can be used to build extraordinary brands. Tony created Lagunitas, an extraordinary brand, using The Hero’s Journey as his guide. Lagunitas is the subject of a 2017 Harvard Business School case. Lubin Lawrence has worked for Lagunitas to understand the essence of the Lagunitas brand.