Larry Lubin and Barbara Lawrence co-founded Lubin Lawrence Inc., a brand strategy consulting firm, in 1990. Over the past 28 years, Barbara and Larry’s collective strategy development experience has covered a wide range of consumer and business markets, with a particular focus on creating corporate business strategies that accelerate growth. Core competencies include global branding, core franchise revitalization, business innovation, acquisition strategy, and new business development. 

Since 1990, LLI has worked with clients across the world to produce enduring strategies that go above and beyond the trends to create future-focused opportunities for growth.